Whenever Rachel is faced with choosing from among a wide range of brand-name products, she always buys the cheapest brand. Rachel is using the _____ of decision making.
A) single-feature model
B) additive model
C) elimination by aspects model
D) availability model

Question

Quizplus · Accepted Answer

Rachel is using the single-feature model of decision making by only considering price as the deciding factor and not taking into account any other attributes of the product or brand.

Whenever Rachel Is Faced with Choosing from Among a Wide