A strategy in which the likelihood of an event is estimated on the basis of how easily we can remember other instances of the event is called the:
A) availability heuristic.
B) availability algorithm.
C) representativeness heuristic.
D) representativeness algorithm.

Question

Quizplus · Accepted Answer

The availability heuristic is a cognitive shortcut in which we make judgments about the likelihood of an event based on how easily we can bring examples to mind. The more readily available an example is in our memory, the more likely we think it is to occur.

A Strategy in Which the Likelihood of an Event Is