State lottery commissions capitalize on the _____ by running many TV commercials showing that lucky person who won the $100 million Powerball. A vivid memory is created, which leads viewers to an inaccurate estimate of the likelihood that the event will happen to them.
A) availability heuristic
B) availability algorithm
C) representativeness heuristic
D) representativeness algorithm

Question

Quizplus · Accepted Answer

The availability heuristic is the tendency to base judgments on the most readily available information in memory. In this case, the vivid memory of someone winning the lottery creates an inaccurate estimate of the likelihood of winning. The other options do not accurately describe this phenomenon.

State Lottery Commissions Capitalize on the _____ by Running Many