Kyle is trying to decide which brand of diapers he should buy for his newborn daughter. Each of the brands has its own unique features that make it seem better than the others. One brand has extra padding to retain more fluid. Another has special elastic bands around the legs to prevent leakage. Still others have fancy Velcro fasteners. Finally, confused over all of the features, Kyle buys the brand that he recognizes from commercials. What decision-making strategy does Kyle use?
A) the additive model
B) the elimination by aspects model
C) representativeness heuristic model
D) the single-feature model

Question

Quizplus · Accepted Answer

Kyle uses the single-feature model by choosing the brand he recognizes from commercials, focusing on a single feature (brand recognition) rather than evaluating multiple features.

Kyle Is Trying to Decide Which Brand of Diapers He