Sperling's classic experiment in which he briefly flashed three rows of letters on a screen immediately followed by a tone demonstrated that:
A) déjà vu experiences can influence unconscious thought processes.
B) auditory sensory memory lasts for three or four seconds.
C) visual sensory memory holds a great deal of information for about half a second.
D) short-term memory can last for up to 30 seconds.

Question

Quizplus · Accepted Answer

Sperling's experiment demonstrated that participants were able to recall a great deal of information from the three rows of letters shown on the screen, indicating that visual sensory memory holds a large amount of information for a brief period of time, about half a second. The experiment did not address déjà vu experiences, auditory sensory memory, or short-term memory of up to 30 seconds.

Sperling's Classic Experiment in Which He Briefly Flashed Three Rows