Which of the following statements about sensory memory is FALSE?
A) Memory researchers believe there is a separate sensory memory for each sense.
B) One function of sensory memory is to briefly store our sensory impressions.
C) Visual sensory memory holds information longer than auditory sensory memory.
D) Visual sensory memory only lasts for about half a second.

Question

Quizplus · Accepted Answer

There is no consistent evidence suggesting that visual sensory memory holds information longer than auditory sensory memory. In fact, the duration of sensory memory varies depending on the modality, the task demands, and the individual differences. However, in general, the duration of sensory memory is very brief, ranging from a fraction of a second (e.g., iconic memory for visual information) to a few seconds (e.g., echoic memory for auditory information). Therefore, option D is also partially false, as visual sensory memory can last for less than half a second.

Which of the Following Statements About Sensory Memory Is FALSE