In 1957, James Vicary falsely claimed to have increased the sale of popcorn and Coca-Cola at a New Jersey movie theater when the owner flashed subliminal messages to "Eat popcorn!" and "Drink Coke!" on the movie screen during the movie.

Question

Quizplus · Accepted Answer

James Vicary did make this false claim in 1957 about subliminal messages increasing sales at a movie theater. However, it was later revealed that he never actually conducted the experiment and the entire thing was a hoax.

In 1957, James Vicary Falsely Claimed to Have Increased the Sale