A __________ strategy customizes products and advertising to the culture of the local markets into which they are sold.
A) multidomestic strategy
B) globalization strategy
C) diversification strategy
D) transnational strategy

Question

Quizplus · Accepted Answer

A multidomestic strategy involves customizing products and advertising to the culture of the local markets into which they are sold. This allows for a more tailored approach to each market, as opposed to a standardized approach with a globalization strategy. A diversification strategy involves entering new markets or industries, while a transnational strategy seeks to balance global efficiency with local responsiveness.

A __________ Strategy Customizes Products and Advertising to the Culture