A common approach to reconciling the benefits of global scale with the need for national differentiation is to:
A)Develop a global brand but rely on local promotional activities
B)Create standard product platforms in terms of design and components,then adapt product features,complementary services,and marketing approaches to national market conditions.
C)Allow major national subsidiaries to the freedom to develop new products,then encourage other national subsidiaries to adopt them
D)Develop globally standardized products but sell them under local brand names

Question

Quizplus · Accepted Answer

This approach combines the benefits of global scale through standard product platforms with the need for national differentiation by adapting product features, complementary services, and marketing approaches to national market conditions. This allows companies to achieve economies of scale while also catering to the unique needs and preferences of each local market. Option A and D focus too much on either global or local approaches, while option C may create inconsistencies in brand messaging and product offerings across different national subsidiaries.

A Common Approach to Reconciling the Benefits of Global Scale