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Contemporary Strategy Analysis
Quiz 11: Global Strategy and the Multinational Corporation
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Question 21
Multiple Choice
Internationalization among New York-based law firms is the result of:
Question 22
True/False
A global strategy involves supplying globally-standardized products.
Question 23
Multiple Choice
Large countries have an advantage over small countries in technology-intensive and capital-intensive industries,because:
Question 24
Multiple Choice
According to Porter's "national diamond" analysis,the competitive advantage of Swiss firms in watches,German firms in luxury cars,and Japanese firms in cameras is a result of:
Question 25
True/False
A key difference between Bartlett and Ghoshal's "transnational corporation" and the conventional US multinational corporation (described by Bartlett and Ghoshal as a "coordinated federation")is that communication and coordination occurs between national units rather than exclusively between each national unit and the corporate HQ
Question 26
Multiple Choice
Global industries are those where:
Question 27
Multiple Choice
With internationalization,the threat of new entry into domestic industries are increases because:
Question 28
True/False
A firm would be unwise to pursue a global strategy if global scale does not confer cost advantage,
Question 29
Multiple Choice
Firms internationalize through two mechanisms:
Question 30
Multiple Choice
The theory of comparative advantage is concerned with:
Question 31
Multiple Choice
A common approach to reconciling the benefits of global scale with the need for national differentiation is to:
Question 32
True/False
The declining performance of multinational corporations (MNCs)relative to nationally-focused firms suggests that,for many MNCs,the costs of reconciling the benefits of aggregation,arbitrage,and adaptation may exceed the benefits.
Question 33
True/False
In Ghemawat's "Aggregation,Adaptation,Arbitrage" framework,the potential for a multinational enterprise to exploit arbitrage benefits are likely to be greater in a capital-intensive industry than in a labor-intensive industry
Question 34
Multiple Choice
The value chain for a product will tend to be dispersed across different countries when:
Question 35
Multiple Choice
Many retailers that have been outstandingly successful in their how markets have experienced much poorer performance when they have entered overseas markets.These include: Tesco,Marks & Spencer,Laura Ashley,and Body Shop in the UK) ;Best Buy,Sears,Macy's,and Walmart in the US.This reflects:
Question 36
True/False
Traditionally,European-based multinational companies such as Unilever,Shell,and Philips have been highly centralized;Japanese multinationals such as Honda,Sony,and Hitachi have been highly decentralized.