The costs of national differentiation can be low if:
A)A firm does not differentiate its products very much
B)The firm has a strong brand
C)A "global customer" exists
D)A common basic design and common components are used

Question

Quizplus · Accepted Answer

If a common basic design and common components are used, the costs of national differentiation can be minimized as these will only involve minor adjustments to meet local requirements. This is referred to as "global standardization" or "global integration."

The Costs of National Differentiation Can Be Low If