McDonald's introduction of a greater number of local products on its menus,then transferring these items across national borders points to:
A)The tendency for global products to lose their appeal
B)The versatility of the McDonald's business system
C)The potential for localized adaptation within the multinational enterprise to be a source of innovation and strategic renewal
D)Growing competition in the fast food industry as the McDonald's system is increasingly imitated by local rivals.

Question

Quizplus · Accepted Answer

McDonald's introduction of localized products on their menus and transferring them across borders indicates the potential for localized adaptation to be a source of innovation and strategic renewal within the multinational enterprise. It shows that McDonald's takes into account local preferences and adapts their menu accordingly, which can be seen as a strategic advantage over competitors who may offer a more standardized menu. This approach allows McDonald's to cater to the unique tastes of each market and remain relevant in a dynamic and competitive fast food industry.

McDonald's Introduction of a Greater Number of Local Products on Its