Causal ambiguity-difficulties over diagnosing the sources of a rival's compeititve advantage-creates uncertain imitability-uncertainty over the ability to replicate that competitive advantage.

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Causal ambiguity refers to the difficulty of identifying the sources of a rival's competitive advantage. This creates uncertainty over whether the advantage can be replicated, as it is unclear which factors are responsible for the success.

Causal Ambiguity-Difficulties Over Diagnosing the Sources of a Rival's Compeititve