There are two primary sources of competitive advantage: cost advantage and differentiation advantage.

Question

Quizplus · Accepted Answer

Cost advantage and differentiation advantage are widely accepted as the two primary sources of competitive advantage. Cost advantage is achieved when a company can produce its products or services at a lower cost than its competitors, while differentiation advantage comes from offering unique and valued products or services that are perceived as superior by customers.

There Are Two Primary Sources of Competitive Advantage: Cost Advantage