A well-established brand can be a source of sustainable competitive advantage because:
A)Consumers will always pay a premium for a recognized brand
B)Brands are protected by trademark law,hence cannot be copied
C)Brand create product differentiation barriers to entry that protect a firm from competition from new entrants
D)Brands are durable,they lose value when transferred between firms,and are costly to create.

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The Answer of A well-established brand can be a source of sustainable competitive advantage because:
A)Consumers will always pay a premium for a recognized brand
B)Brands are protected by trademark law,hence cannot be copied
C)Brand create product differentiation barriers to entry that protect a firm from competition from new entrants
D)Brands are durable,they lose value when transferred between firms,and are costly to create.

A Well-Established Brand Can Be a Source of Sustainable Competitive