The aim of competitive intelligence is to predict competitor behavior on the basis of verifiable facts.Attempts to "get inside the heads of your rivals" are inherently unreliable and should be avoided.

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Competitive intelligence does aim to predict competitor behavior based on verifiable facts, but it also involves understanding competitors' strategies, strengths, and weaknesses, which can include attempts to "get inside the heads of your rivals." This can be done through legal and ethical means such as analyzing public statements, financial reports, and market research to make informed predictions about competitors' moves.

The Aim of Competitive Intelligence Is to Predict Competitor Behavior