The more variables that are deployed to segment a market,the more useful is the resulting segmentation likely to be.

Question

Quizplus · Accepted Answer

While using more variables can provide a more detailed segmentation, it can also lead to over-segmentation, making the resulting segments too small or specific to be practically useful for marketing strategies. The key is to find the right balance that provides actionable insights.

The More Variables That Are Deployed to Segment a Market,the