Michael Porter and Mark Kramer's notion of "shared value" reconceptualizes CSR (corporate social responsibility)by emphasizing:
A)CSR as a value creating activity
B)CSR as a source of legitimacy for a company
C)CSR a means of transferring value from shareholders to less fortunate members of society
D)CSR as a counterweight to greed and amorality among managers and investors.

Question

Quizplus · Accepted Answer

Michael Porter and Mark Kramer's notion of "shared value" reconceptualizes CSR by emphasizing that CSR is not just a social obligation, but also a value-creating activity that benefits both the company and society. The focus is on aligning business interests with social interests in a way that creates economic value while also addressing societal needs. This approach goes beyond traditional CSR initiatives, which may be seen as a source of legitimacy or a transfer of value, to emphasize how companies can benefit themselves by creating shared value.

Michael Porter and Mark Kramer's Notion of "Shared Value" Reconceptualizes