In new product development,a "phases and gates" approach means that:
A)A firm's market is divided into specific segments (or "phases")linked by "gates" which allow synergies to be exploited
B)A firm's product development relies on time segments that must be linked through gates
C)The process is divided into consecutive stages,at the end of each a decision is made as to whether to continue to the next stage of development
D)The product is divided into separate modules where the interface between them are viewed as gates

Question

Quizplus · Accepted Answer

A "phases and gates" approach in new product development refers to a process that is divided into consecutive stages, with a decision point (or gate) at the end of each stage to determine whether to continue to the next stage. This approach ensures that resources are efficiently allocated and risks are minimized by evaluating the potential success of the product at each gate before moving forward.

In New Product Development,a "Phases and Gates" Approach Means That