You are an executive for a Korean advertising agency and you have been asked to create a TV commercial for a new condominium,targeting people from Korea.Based on Kim and Markus's research on advertisements in Korea and the United States,which of the following would you most likely use in your commercial?

Question

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Based on Kim and Markus's research, Korean advertisements tend to focus on blending in and fitting in with the community. Therefore, highlighting the fact that the condominium's architecture blends well with the surrounding buildings is most likely to resonate with the target audience. Options A and E may be seen as tacky, as they emphasize the affordability of the condominium rather than its quality. Option B may seem too boastful and not credible. Option D may have limited appeal since the target audience may not be familiar with the architect's work.

You Are an Executive for a Korean Advertising Agency and You