KHA.com started selling sporting goods designed for senior citizens who live in retirement homes and apartments.KHA.com is selling its products using a:
A)niche strategy.
B)community strategy.
C)mass strategy.
D)senior citizens strategy.

Question

Quizplus · Accepted Answer

KHA.com is targeting a specific group of consumers - senior citizens who live in retirement homes and apartments. This is a typical example of a niche strategy, where a company focuses its marketing efforts on a specific segment of the market. By catering to the unique needs and preferences of this particular group, KHA.com can differentiate itself from competitors and build a loyal customer base.

KHACom Started Selling Sporting Goods Designed for Senior Citizens Who