Foreign licensing has its greatest potential in the licensing of:
A)products.
B)intangibles.
C)goods.
D)franchises.

Question

Quizplus · Accepted Answer

Foreign licensing is generally more suitable for intangible assets like patents, copyrights, trademarks, and proprietary technology. These intangible assets can be licensed to foreign firms for a fee, saving the licensee the time and expense of developing the same assets from scratch.

Foreign Licensing Has Its Greatest Potential in the Licensing Of