If a small business owner wants to use television advertising,he/she should:
A) go for national advertising to get the maximum absolute cost advantage.
B) try to use cable which costs $200 or less for a 30 second spot.
C) consider radio instead because they have identical advantages.
D) remember that television is one of the least flexible media.
Correct Answer:
Verified
Q19: Newspapers have a number of disadvantages for
Q20: When selecting the advertising vehicle the small
Q21: The key to the success of direct
Q22: A successful direct mail ad is characterized
Q23: Television ads are most commonly sold in
Q25: Which of the following is a disadvantage
Q26: The typical household receives an average _
Q27: One of the disadvantages of using transit
Q28: The best color combination for an outdoor
Q29: Which of the following is a disadvantage
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents