When selecting the advertising vehicle the small business owner should ask him/herself:
A) What are the characteristics of my product?
B) Who are my target customers?
C) What medium will best support my sales force?
D) What can I legally say in my advertisements?
Correct Answer:
Verified
Q15: _ is the personal contact between salespeople
Q16: One disadvantage of radio as an advertising
Q17: Radio's power as an advertising medium comes
Q18: There are a number of tips a
Q19: Newspapers have a number of disadvantages for
Q21: The key to the success of direct
Q22: A successful direct mail ad is characterized
Q23: Television ads are most commonly sold in
Q24: If a small business owner wants to
Q25: Which of the following is a disadvantage
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