Radio's power as an advertising medium comes from:
A) the high production qualities available to the advertiser.
B) the long life of its ads.
C) its nearly universal presence in society.
D) the powerful graphic abilities of the medium.
Correct Answer:
Verified
Q12: Radio:
A)is the one medium that customers spend
Q13: Newspaper advertising is characterized by:
A)broad territory coverage.
B)high
Q14: The most meaningful unique selling proposition:
A)identifies as
Q15: _ is the personal contact between salespeople
Q16: One disadvantage of radio as an advertising
Q18: There are a number of tips a
Q19: Newspapers have a number of disadvantages for
Q20: When selecting the advertising vehicle the small
Q21: The key to the success of direct
Q22: A successful direct mail ad is characterized
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