________ is the personal contact between salespeople and potential customers that comes from sales efforts.

Question

Quizplus · Accepted Answer

Personal selling involves direct, personal contact between a salesperson and potential customers. This can include face-to-face meetings, phone conversations, or other forms of direct communication. It is different from advertising, which is a more indirect form of communication that reaches a larger audience. Publicity and specialty advertising are also forms of indirect communication that do not involve direct contact with customers.

________ Is the Personal Contact Between Salespeople and Potential Customers