The focus of the small company's marketing plan is:

Question

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The best choice for the focus of a small company's marketing plan is the customer. The success of a small company is dependent on its ability to understand and meet the needs of its target customers. Therefore, the marketing plan should be centered around the customer, including identifying the target audience, understanding their needs and preferences, and developing strategies to effectively reach and communicate with them. While evaluating competitors and attracting capital may also be important aspects of a small company's overall strategy, they are not the main focus of a marketing plan.

The Focus of the Small Company's Marketing Plan Is