One-to-one marketing is a marketing strategy that:
A) gathers data on individual customers and then tailors an appeal to their needs and tastes.
B) uses technology to make customers feel like they are being treated special.
C) focuses on the use of personal selling and consultative advising of customers.
D) relies heavily on geographic data but ignores demographic and psychographic data.
Correct Answer:
Verified
Q1: Most marketing experts contend that the greatest
Q2: When it comes to the target market,most
Q3: Market research:
A)provides the information that is foundational
Q4: A business plan for the small business
Q6: The primary goal of marketing research is
Q7: _ is the process of creating and
Q8: Market research answers what important question for
Q9: Small businesses can compete with larger rivals
Q10: The focus of the small company's marketing
Q11: When it comes to gathering market research
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