Which strategy allows a small company to maximize the advantages of its smallness and to compete effectively even in industries dominated by giants?
A)Grand market strategy
B)Mass strategy
C)Niche strategy
D)None of the above

Question

Quizplus · Accepted Answer

A niche strategy allows a small company to focus on a specific market segment or specialized product/service, in which larger companies may not be interested or able to cater to effectively. This enables the small company to maximize its advantages of flexibility, agility, and personalized approach, and to compete effectively even in industries dominated by giants.

Which Strategy Allows a Small Company to Maximize the Advantages