The cost of marketing a product is highest in the:
A)introductory stage.
B)growth and acceptance stages.
C)maturity stage.
D)saturation stage.

Question

Quizplus · Accepted Answer

The introductory stage is the stage where a new product is first introduced to the market. During this stage, the company needs to invest heavily in marketing in order to create awareness and generate interest in the product. This may involve advertising, promotions, and other marketing activities, which can be expensive. As the product moves into later stages, such as growth and maturity, the cost of marketing may decrease as the brand becomes more established and word-of-mouth promotion becomes more effective.

The Cost of Marketing a Product Is Highest in The