A target market is the group of customers at whom the company aims its products and services.

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A target market is a specific group of customers that a company wants to reach with its marketing efforts and products/services. This group can be defined by various factors such as age, gender, income, geographic location, interests, behavior, and more. Identifying and understanding the target market is crucial for the success of any business as it helps in tailoring the marketing message, pricing, distribution, and product features to meet the specific needs and preferences of the target audience.

A Target Market Is the Group of Customers at Whom