Price is the safest criterion upon which to build a competitive edge.

Question

Quizplus · Accepted Answer

While price may offer a temporary competitive edge, it is not always the safest criterion to rely on as competitors can always lower their prices and there may be other factors that customers consider besides price such as quality, brand reputation, customer service, and convenience. A company may be better off focusing on developing a strong brand image or offering unique features or benefits that competitors cannot easily replicate.

Price Is the Safest Criterion Upon Which to Build a Competitive