The small firm's "master plan" is its:

Question

Quizplus · Accepted Answer

A "master plan" typically refers to the overall strategy or approach that a company takes in order to achieve its goals and objectives. Therefore, the best choice is D: strategy. While objectives and goals are important components of a company's overall plan, they are more specific in nature and do not encompass the entirety of the company's strategic approach. Competitive edge is a factor that may contribute to a company's success, but it is not specifically related to the concept of a master plan.

The Small Firm's "Master Plan" Is Its