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Which of the Following Is a Danger in Choosing a Differentiation

Question 31

Multiple Choice

Which of the following is a danger in choosing a differentiation strategy?


A) Charging a price so high that the company prices itself out of the market
B) Choosing a basis for price leadership that is essentially unimportant to the customer
C) Choosing a market that is not large enough to be profitable
D) An overfocus on overhead costs

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