Joan is seeking to answer a series of questions such as: How do competitor's cost structures compare to ours,what new competitors are entering the industry,what do our customers say about competitors,etc.By asking these questions,Joan is:

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By asking questions about competitor's cost structures, new competitors entering the industry, and customer perceptions of competitors, Joan is performing a competitive analysis. A SWOT analysis involves evaluating a company's internal strengths and weaknesses as well as external opportunities and threats. Identifying key success factors involves determining the factors critical to a company's success. Formulating strategic options involves developing potential courses of action for a company to pursue.

Joan Is Seeking to Answer a Series of Questions Such