A company may have a powerful competitive advantage,but it is wasted unless:
A) the owner has communicated that advantage to workers.
B) the customers are recommending the company to their friends.
C) the workers communicate it to customers and potential customers.
D) All of the above
Correct Answer:
Verified
Q37: _ are the broad,long-range attributes the small
Q38: A small business owner would conduct a
Q39: The small firm's "master plan" is its:
A)objectives.
B)goals.
C)competitive
Q40: The most successful strategic plans make the
Q41: The _ is (are)a set of measures
Q43: _ are a unique set of capabilities
Q44: The strategic management procedure for a small
Q45: In the creation of the balanced scorecard,the
Q46: When translating strategic plans into action plans,the
Q47: It is important for the small business
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