A differentiation strategy carries a risk with it,in that a firm may not adequately segment the market and properly target those special needs.

Question

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This is true because if a firm does not properly segment the market or target the specific needs of a particular group, their differentiation strategy may not be successful as customers may not see the value in the unique features offered by the firm. This can result in the firm losing market share and profitability.

A Differentiation Strategy Carries a Risk with It,in That a Firm