The key to a successful differentiation strategy is to build it on a distinctive competence-something the small company is uniquely good at doing in comparison to its competitors.

Question

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A successful differentiation strategy should be built on a distinctive competence - something that the small company can do uniquely better than its competitors. This distinctive competence can be in the form of a product feature, service, brand image, technology, or any other aspect that sets the company apart from its competitors. Differentiation helps a small business to stand out in the market and appeal to customers who value the unique features or benefits that the company offers.

The Key to a Successful Differentiation Strategy Is to Build