Your Local Discount Store Offers Customers Three Options for Printing

Your local discount store offers customers three options for printing their photos: a self-printing kiosk, one-hour photos, and next-day prints. What is the most likely reason this type of firm bothers to offer so many different options to its bargain-hunting consumers?

A) because offering alternatives to customers leads to greater consumer satisfaction
B) because some photos take longer to print than others, which allows firms to lower costs
C) because the variance in impatience on the part of the consumer allows the firm to maximize profit
D) because the different alternatives help consumers realize which service offers the best price
E) because the competing stores also offer these same options, so it allows the discount store to remain competitive