The local coffee shop, Latté Café, has a frequent-buyer program that offers a 5% discount to customers who "like" their business page on Facebook. This allows the firm to price-discriminate because:

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By offering a discount to customers who "like" their Facebook page, Latté Café is able to identify and target price-sensitive customers who are willing to take the extra effort to go to the website and interact with the business. This allows the café to price-discriminate and charge higher prices to customers who are less sensitive to price, while still attracting price-sensitive customers with the discount offer.

The Local Coffee Shop, Latté Café, Has a Frequent-Buyer Program