With regards to persuasive messages in social media,the AIDA approach is limited because it
A)cultivates long-term relationships.
B)focuses on one-time events.
C)lacks persuasive elements.
D)uses a multidirectional,conversational approach.
E)seeks input and feedback from customers who don't understand marketing.

Question

Quizplus · Accepted Answer

The AIDA approach (Attention, Interest, Desire, Action) is primarily focused on one-time events or transactions, rather than cultivating long-term relationships. While it can be effective for certain types of persuasive messages (such as advertisements), it may not be the best approach for building sustained engagement and relationships on social media platforms.

With Regards to Persuasive Messages in Social Media,the AIDA Approach