The AIDA approach for persuasive messages is ideal when used with
A)the direct approach.
B)the indirect approach.
C)either the direct or the indirect approach.
D)social media marketing.
E)face to face communications.

Question

Quizplus · Accepted Answer

The AIDA approach (Attention, Interest, Desire, Action) is a persuasion model used with the indirect approach to build interest and desire in the audience before making a call to action. In contrast, the direct approach is used when the message is straightforward and requires no buildup. The AIDA model would not be effective for social media marketing or face-to-face communication as these contexts require different strategies.

The AIDA Approach for Persuasive Messages Is Ideal When Used