A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately.
A)marketing message; product push
B)measured response; content quotient
C)persuasive appeal; purchase message
D)marketing message; sales message
E)persuasive message; marketing message

Question

Quizplus · Accepted Answer

A marketing message can be used to provide information and create interest in a product or service, while a sales message is intended to persuade the potential customer to make a purchase decision immediately. A sales message often includes a call to action and may include limited-time offers or other incentives to encourage the customer to buy now.

A ________ Helps a Potential Buyer Move Through the Purchasing