The desire phase of a conventional marketing or sales message should
A)cut through "the clutter" to get your audience's attention.
B)build interest in the product or service that the message is promoting.
C)expand on your explanation of how the product or service will benefit them.
D)include a persuasive call to action.
E)include a starting fact or statistic.

Question

Quizplus · Accepted Answer

In the desire phase of a conventional marketing or sales message, the focus is on expanding the explanation of how the product or service will benefit the audience, aiming to increase their desire or interest in it.

The Desire Phase of a Conventional Marketing or Sales Message