Some debate over rotation methods has caused confusion amongst analysts working for the grocery retailer. You have been asked to explain that varimax rotation should be used when?
A) Factors are expected to correlate.
B) Factors are non-orthogonal.
C) Factors are independent.
D) Kaiser's criterion is met

Question

Quizplus · Accepted Answer

Varimax rotation is used when factors are expected to be independent, as it is a method of orthogonal rotation which assumes that the factors are not correlated.

Some Debate Over Rotation Methods Has Caused Confusion Amongst Analysts