The process of systematically creating the optimum experience for the customer every time they interact with a company is called:
A)total quality management,or TQM.
B)time compression management,or TCM.
C)guerilla marketing.
D)customer experience management,or CEM

Question

Quizplus · Accepted Answer

The process described in the statement is customer experience management (CEM), which involves designing and optimizing the customer experience at every touchpoint with the company. Total quality management (TQM) focuses on improving product and service quality, while time compression management (TCM) involves speeding up production and delivery processes. Guerilla marketing is a disruptive and unconventional approach to marketing, which is not related to optimizing the customer experience. Therefore, the best answer is D.

The Process of Systematically Creating the Optimum Experience for the Customer