The most common channel of distribution for consumer goods is:
A)manufacturer to consumer.
B)manufacturer to retailer to consumer.
C)manufacturer to wholesaler to retailer to consumer.
D)manufacturer to broker to consumer.

Question

Quizplus · Accepted Answer

The most common channel of distribution for consumer goods is through a chain of intermediaries, starting with the manufacturer who sells to a wholesaler, who then sells to a retailer, and finally to the consumer. This is known as the indirect channel of distribution and allows for products to be easily distributed to a wide range of retailers and consumers. Option A is uncommon as manufacturers selling directly to consumers is rare, while option B is less common due to the presence of a retailer intermediary. Option D is also uncommon as brokers act as intermediaries between manufacturers and retailers, not directly with consumers.

The Most Common Channel of Distribution for Consumer Goods Is