Which of the following is the first step in the Kotter's eight-step plan for implementing change?
A) Create a new vision to direct the change and strategies for achieving the vision.
B) Establish a sense of urgency by creating a compelling reason for why change is needed.
C) Plan for, create, and reward short-term "wins" that move the organization toward the new vision.
D) Form a coalition with enough power to lead the change.
E) Communicate the vision throughout the organization.

Question

Quizplus · Accepted Answer

The first step in Kotter's eight-step plan is to establish a sense of urgency. This involves creating a compelling reason for change and communicating it effectively throughout the organization. Without a sense of urgency, it is difficult to motivate people to work towards the change.

Which of the Following Is the First Step in the Kotter's