Trends Inc. is an apparel company. To keep up with the latest changes in the fashion industry, the company has to come up with innovative designs and follow strict timelines. The culture of the company values aggressiveness, innovation, and risk taking. The members of the organization accept these cultural values. They know exactly what is expected of them and these expectations go a long way in shaping their behaviour. In addition to this, the culture of the marketing department is outcome oriented and the finance department emphasizes attention to detail. These characteristics express the company's ________.

Question

Quizplus · Accepted Answer

The characteristics described in the scenario suggest that Trends Inc. has a dominant culture. The values of aggressiveness, innovation, and risk-taking are emphasized throughout the organization, and employees understand and accept these values. While different departments may have subcultures that emphasize specific outcomes or processes, the overall dominant culture of the organization is focused on these core values.