Identifying and appraising a company's resource strengths and weaknesses and its external opportunities and threats is called
A) SWOT analysis.
B) competitive asset/liability analysis.
C) competitive positioning analysis.
D) strategic resource assessment.
E) company resource mapping.

Question

Quizplus · Accepted Answer

An essential element in evaluating a company's overall situation entails examining the company's resources and competitive capabilities in terms of the degree to which they enable it to pursue its best market opportunities and defend against the external threats to its future well-being.The simplest and most easily applied tool for conducting this examination is widely known as SWOT analysis.

Identifying and Appraising a Company's Resource Strengths and Weaknesses and Its